My JENNYBEAR began as a tiny lightbulb of an idea while Jenny navigated grief and searched for comfort after moving cross country when her Mom became terminally ill. Recalling hilarious memories of her Mom & Grandma and immersing herself in nostalgia became a necessary and cathartic practice, all while wrapped in the constant comfort of a cardigan sweater.

There was no initial intention to create a brand....it's simply not where our head was at that time. We officially started on this journey last spring testing some of Mom and Grandma's wisecrack phrases on blank sweaters. While wearing them, we were often stopped by people inquiring about the phrases and sharing their own anecdotal stories. Voila! The brand was born, with a name given to Jenny by her Grandma as a child.

Motivated and inspired by its connectivity, we gained clarity about the project’s purpose and then set out to find the right fits and most importantly, the right fabric. We worked with an incredible production partner to arrive at a well made, durable and comfortable product. With each step the path felt illuminated and undeniably right. Excitedly, here we are!

We've partnered with National Brain Tumor Society’s Give Back Program to donate 10% of all sales, and 30% from our 'Tough Cookie' pieces as we build toward future collaborations with them —something deeply meaningful to us.